So it turns out there is a harder budget to manage than cost
or time – attention.
We are under siege from facts, demands and opinions and attention is rare. I’d like to begin by thanking you for yours, in the next minute.
How much time do you
spend? This is to say, how much is truly discretionary
– your choice – not captured by others.
This is the true budget and we’d all better be worthy of your ‘spend’!
With respect to Andy Warhol – this is now ‘the future’ and everyone will blow
their 15 minutes of fame unless they manage attention as a budget.
My blogging is about ‘paying it forward’. Each one will have ‘1 practical thing of value’
that you can take and use right now. Here’s today’s:
Assume your time with people is half what you want – how would you still get the right outcome?
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